How might we empower users to explore a wide range of features with more confidence?
Introducing advanced features to the users of data management tool, supporting them to enjoy the features and upselling them to higher payment plans at the right moment
Introducing advanced features to the users of data management tool, supporting them to enjoy the features and upselling them to higher payment plans at the right moment
Introducing advanced features to the users of data management tool, supporting them to enjoy the features and upselling them to higher payment plans at the right moment
Role
Product Designer
Platform
Web App
Year
2022
2022
My experience at ThinkData Works
My experience at ThinkData Works
My experience at ThinkData Works
My experience at ThinkData Works
Sealing the gap between data fetching and usability
Sealing the gap between data fetching and usability
Sealing the gap between data fetching and usability
ThinkData Platform is a data management tool that helps organizations access, integrate, and derive insights from various data sources.
I worked closely with the CTO, CEO, and Director of Product to create design solutions that simplified complex data management workflows. My focus was on making the platform easier to use while maintaining its powerful capabilities.
ThinkData Platform is a data management tool that helps organizations access, integrate, and derive insights from various data sources.
I worked closely with the CTO, CEO, and Director of Product to create design solutions that simplified complex data management workflows. My focus was on making the platform easier to use while maintaining its powerful capabilities.
ThinkData Platform is a data management tool that helps organizations access, integrate, and derive insights from various data sources.
I worked closely with the CTO, CEO, and Director of Product to create design solutions that simplified complex data management workflows. My focus was on making the platform easier to use while maintaining its powerful capabilities.
Problem: What's not working?
Although the platform offers many features, users struggle to understand their value and how to use them.
Although the platform offers many features, users struggle to understand their value and how to use them.
Although the platform offers many features, users struggle to understand their value and how to use them.
The problem was two-fold, affecting both users and the business. Users didn't know how to start using the platform since they got overwhelmed by a wide range of features. This led them to rely only on basic features, missing out on exploring more advanced features. At the same time, without tiered pricing models, the business couldn't charge customers differently depending on the type of features they used.
The problem was two-fold, affecting both users and the business. Users didn't know how to start using the platform since they got overwhelmed by a wide range of features. This led them to rely only on basic features, missing out on exploring more advanced features. At the same time, without tiered pricing models, the business couldn't charge customers differently depending on the type of features they used.
The problem was two-fold, affecting both users and the business. Users didn't know how to start using the platform since they got overwhelmed by a wide range of features. This led them to rely only on basic features, missing out on exploring more advanced features. At the same time, without tiered pricing models, the business couldn't charge customers differently depending on the type of features they used.
Impact & Value Proposition
How did this project help the business and users?
How did this project help the business and users?
Guided users to know where to start with confidence
Guided users to know where to start with confidence
Guided users to know where to start with confidence
Creating clear entry points and intuitive onboarding empowered users to confidently explore the platform and understand its features from the beginning.
Creating clear entry points and intuitive onboarding empowered users to confidently explore the platform and understand its features from the beginning.
Creating clear entry points and intuitive onboarding empowered users to confidently explore the platform and understand its features from the beginning.
Allowed the sales team to introduce tiered pricing model
Allowed the sales team to introduce tiered pricing model
Allowed the sales team to introduce tiered pricing model
Restructuring the feature offering enabled the sales team to roll out tiered pricing, allowing the company to charge customers based on the features they engage with, driving more revenue.
Restructuring the feature offering enabled the sales team to roll out tiered pricing, allowing the company to charge customers based on the features they engage with, driving more revenue.
Restructuring the feature offering enabled the sales team to roll out tiered pricing, allowing the company to charge customers based on the features they engage with, driving more revenue.
Supported users to understand ROI of the platform and upselling
Supported users to understand ROI of the platform and upselling
Supported users to understand ROI of the platform and upselling
Implementing clearer value propositions for advanced features helped users see how these tools could enhance their outcomes, which also opened up opportunities for upselling and increased customer retention.
Implementing clearer value propositions for advanced features helped users see how these tools could enhance their outcomes, which also opened up opportunities for upselling and increased customer retention.
Implementing clearer value propositions for advanced features helped users see how these tools could enhance their outcomes, which also opened up opportunities for upselling and increased customer retention.
Hear more stories!
Hear more stories!
Hear more stories!
Please use the password I provided to view the project details. If you don't have it, feel free to contact me and I'd be happy to walk you through it privately.
Please use the password I provided to view the project details. If you don't have it, feel free to contact me and I'd be happy to walk you through it privately.
Please use the password I provided to view the project details. If you don't have it, feel free to contact me and I'd be happy to walk you through it privately.
