How can we make the loyalty program scale with business growth effortlessly?
Directing the transformation of Neo's loyalty program, aligning with the company’s plans for expanding partnerships and facilitating design discussions with founders and directors.
Directing the transformation of Neo's loyalty program, aligning with the company’s plans for expanding partnerships and facilitating design discussions with founders and directors.
Directing the transformation of Neo's loyalty program, aligning with the company’s plans for expanding partnerships and facilitating design discussions with founders and directors.
Role
Product Design Lead
Platform
iOS & Android Mobile App, Web App
Year
2023
2023
My experience at Neo Financial
My experience at Neo Financial
My experience at Neo Financial
My experience at Neo Financial
Fostering team growth and driving strategic expansion
Fostering team growth and driving strategic expansion
Fostering team growth and driving strategic expansion
At Neo, I led the Rewards squad to create an intuitive loyalty program. Managing a team of 5 product designers from junior to senior levels, I nurtured their growth and set up the team for long-term success.
I also spearheaded architectural projects that expanded partnerships and integrated the loyalty program with Neo's full range of financial services and features.
At Neo, I led the Rewards squad to create an intuitive loyalty program. Managing a team of 5 product designers from junior to senior levels, I nurtured their growth and set up the team for long-term success.
I also spearheaded architectural projects that expanded partnerships and integrated the loyalty program with Neo's full range of financial services and features.
At Neo, I led the Rewards squad to create an intuitive loyalty program. Managing a team of 5 product designers from junior to senior levels, I nurtured their growth and set up the team for long-term success.
I also spearheaded architectural projects that expanded partnerships and integrated the loyalty program with Neo's full range of financial services and features.
Problem: What's not working?
Neo’s loyalty program is limited — it only supports one card per user, creating a barrier to expanding partnerships and increasing product suites.
Neo’s loyalty program is limited — it only supports one card per user, creating a barrier to expanding partnerships and increasing product suites.
Neo’s loyalty program is limited — it only supports one card per user, creating a barrier to expanding partnerships and increasing product suites.
aka Neo can't launch more credit or debit cards as the loyalty program is too rigid and inflexible.
This rigidity wasn’t an issue when Neo was first founded, as the partnership network was much smaller. However, as the company has expanded, the need to collaborate with more brands and offer branded credit cards—now a strong revenue driver—has become essential.
aka Neo can't launch more credit or debit cards as the loyalty program is too rigid and inflexible.
This rigidity wasn’t an issue when Neo was first founded, as the partnership network was much smaller. However, as the company has expanded, the need to collaborate with more brands and offer branded credit cards—now a strong revenue driver—has become essential.
aka Neo can't launch more credit or debit cards as the loyalty program is too rigid and inflexible.
This rigidity wasn’t an issue when Neo was first founded, as the partnership network was much smaller. However, as the company has expanded, the need to collaborate with more brands and offer branded credit cards—now a strong revenue driver—has become essential.
Impact & Value Proposition
How did this project help the business and users?
How did this project help the business and users?
Rapid market launch of co-branded partnerships
Rapid market launch of co-branded partnerships
Successfully launched co-branded cards, including a partnership with Cathay Pacific, and a seamless integration with TurboTax. This expedited execution helped Neo capture new opportunities while maintaining high standards of partnership quality.
Successfully launched co-branded cards, including a partnership with Cathay Pacific, and a seamless integration with TurboTax. This expedited execution helped Neo capture new opportunities while maintaining high standards of partnership quality.
Future-proofed the growth of Neo's loyalty program
Future-proofed the growth of Neo's loyalty program
Enhanced flexibility and scalability enabled Neo to expand partnerships efficiently, streamlining team collaboration across business, tech, design, and product teams and accelerating the launch of new product suites.
Enhanced flexibility and scalability enabled Neo to expand partnerships efficiently, streamlining team collaboration across business, tech, design, and product teams and accelerating the launch of new product suites.
Boosted user engagement and reduced costs
Boosted user engagement and reduced costs
Streamlining the loyalty program made it easier for users to understand, which resulted in fewer inquiries to the support center. This not only boosted user confidence but also significantly reduced operational costs by lowering the volume of calls handled.
Streamlining the loyalty program made it easier for users to understand, which resulted in fewer inquiries to the support center. This not only boosted user confidence but also significantly reduced operational costs by lowering the volume of calls handled.
Press Coverage
Press Coverage
Revamping the loyalty program led to successful launches of partnership products
Revamping the loyalty program led to successful launches of partnership products
Hear more stories!
Hear more stories!
Hear more stories!
Please use the password I provided to view the project details. If you don't have it, feel free to contact me and I'd be happy to walk you through it privately.
Please use the password I provided to view the project details. If you don't have it, feel free to contact me and I'd be happy to walk you through it privately.
Please use the password I provided to view the project details. If you don't have it, feel free to contact me and I'd be happy to walk you through it privately.
