How might we support users to navigate and discover mobile banking features intuitively?
Revamping the information architecture of the banking mobile app to provide a seamless experience, enabling users to access features based on their needs and fostering confidence in using advanced functionalities.
Revamping the information architecture of the banking mobile app to provide a seamless experience, enabling users to access features based on their needs and fostering confidence in using advanced functionalities.
Revamping the information architecture of the banking mobile app to provide a seamless experience, enabling users to access features based on their needs and fostering confidence in using advanced functionalities.
Role
Product Design Lead
Platform
Mobile App
Year
2024
2024
My experience at Capital One
My experience at Capital One
My experience at Capital One
My experience at Capital One
Revamping mobile UX and cross-team collaboration
Revamping mobile UX and cross-team collaboration
Revamping mobile UX and cross-team collaboration
As a mobile design lead, I spearheaded the transformation of the mobile banking experience, establishing a scalable foundation that enabled the business to execute a mobile-first strategy.
I also optimized the team’s work process by embedding design strategies earlier in project development, improving both collaboration and output.
As a mobile design lead, I spearheaded the transformation of the mobile banking experience, establishing a scalable foundation that enabled the business to execute a mobile-first strategy.
I also optimized the team’s work process by embedding design strategies earlier in project development, improving both collaboration and output.
As a mobile design lead, I spearheaded the transformation of the mobile banking experience, establishing a scalable foundation that enabled the business to execute a mobile-first strategy.
I also optimized the team’s work process by embedding design strategies earlier in project development, improving both collaboration and output.
Problem: What's not working?
Capital One's mobile app has grown without a scalable structure, cramming all new features into the "More" menu.
Capital One's mobile app has grown without a scalable structure, cramming all new features into the "More" menu.
Over the past 10+ years, the growing importance of a mobile-first banking strategy has become undeniable. However, the rigid structure of the mobile app hinders users' ability to navigate the app effectively, posing a major risk to overall user experience and engagement. Without addressing this, Capital One risks falling behind in the mobile banking space.
Over the past 10+ years, the growing importance of a mobile-first banking strategy has become undeniable. However, the rigid structure of the mobile app hinders users' ability to navigate the app effectively, posing a major risk to overall user experience and engagement. Without addressing this, Capital One risks falling behind in the mobile banking space.
Over the past 10+ years, the growing importance of a mobile-first banking strategy has become undeniable. However, the rigid structure of the mobile app hinders users' ability to navigate the app effectively, posing a major risk to overall user experience and engagement. Without addressing this, Capital One risks falling behind in the mobile banking space.
Impact & Value Proposition
How did this project help the business and users?
How did this project help the business and users?
Pioneered seamless expansion of product suite and features
Pioneered seamless expansion of product suite and features
Pioneered seamless expansion of product suite and features
By creating a scalable information architecture, the app now accommodates new features without clutter, ensuring that future product expansions get seamlessly integrated into the user experience.
By creating a scalable information architecture, the app now accommodates new features without clutter, ensuring that future product expansions get seamlessly integrated into the user experience.
By creating a scalable information architecture, the app now accommodates new features without clutter, ensuring that future product expansions get seamlessly integrated into the user experience.
Structured features around user context and mental model
Structured features around user context and mental model
Structured features around user context and mental model
Aligning features with user context and mental models enabled the app to provide a more intuitive flow between tasks, empowering users to navigate confidently and explore a wider range of functionality.
Aligning features with user context and mental models enabled the app to provide a more intuitive flow between tasks, empowering users to navigate confidently and explore a wider range of functionality.
Aligning features with user context and mental models enabled the app to provide a more intuitive flow between tasks, empowering users to navigate confidently and explore a wider range of functionality.
Adapted to mobile-first growth in the banking landscape
Adapted to mobile-first growth in the banking landscape
Adapted to mobile-first growth in the banking landscape
The updated architecture supports Capital One's mobile-first strategy, allowing the app to evolve with the rapidly changing demands of mobile banking, while maintaining a superior user experience.
The updated architecture supports Capital One's mobile-first strategy, allowing the app to evolve with the rapidly changing demands of mobile banking, while maintaining a superior user experience.
The updated architecture supports Capital One's mobile-first strategy, allowing the app to evolve with the rapidly changing demands of mobile banking, while maintaining a superior user experience.
Hear more stories!
Hear more stories!
Hear more stories!
Since this project is under a strict NDA, I cannot publicly post my work here. But I'd love to share my learnings and experiences with you so feel free to reach out!
Since this project is under a strict NDA, I cannot publicly post my work here. But I'd love to share my learnings and experiences with you so feel free to reach out!
Since this project is under a strict NDA, I cannot publicly post my work here. But I'd love to share my learnings and experiences with you so feel free to reach out!
